7 reasons to contact an advertising recruiter
In the advertising business, it’s all about who you know. Luckily for you, you’ll soon have a friend on the inside – an advertising recruiter.
Stop sitting around sending out resumes and portfolios. Let someone else do the hustling for you. Advertising recruiters match you with the appropriate interactive, design, marketing and advertising firms. If you’re not in the recruitment game, you’re missing out.
Agencies rely on advertising recruiters to feed them with fresh creative talent. Here’s how it works: search for a recruiter, send them your portfolio, then they will let you know if a job is available. They may even help you fine tune your portfolio. Sounds great? What’s the catch? In full disclosure, I’ve never dealt with a recruitment agency.
So, to find out more, I spoke with The Creative Group’s Amy Mangan. Amy Mangan recruits out of the greater Atlanta area. She says the market is ripe and there’s plenty of jobs to go around.
Here are the top 7 reasons you should get a recruiter when searching for your next advertising job.
1. Recruiters own the relationship
Recruiters, like Amy Mangan at The Creative Group, are in constant contact with the people making hiring decisions. Having a voice on the inside can make all the difference.
As she describes it, agencies tend to get tunnel vision when hiring creatives. For example, if an agency is working on a Coke account, they will only seek candidates with soft drink experience. A recruiter like Amy, can go in there, and help the hiring manager realize, that even though you don’t have soft drink experience, you have related experience that can add value to the account.
If you’re starting to feel old, don’t panic. Most employers are looking for seasoned creatives on their 2nd or 3rd job.
2. It’s a great way to move up.
It’s true, some agencies only hire interns. If you’re starting to feel old, don’t panic. In fact, Amy says that most employers are looking for seasoned creatives on their second or third job. It’s a great way to take your career to the next level. If you feel like you’ve outgrown your current job, reach out to a recruiter. They can look at your portfolio and advise you on how to move up.
3. Recruiters help you find agency jobs – big or small.
Recruiters like Amy can help you land a job in agencies big or small. I asked Amy, when starting out in advertising, is it better to start at a big agency or a mid-size shop? The answer, Amy says, is completely up to you.
It really comes down to preference. In a large agency, you can focus on one skill. In a smaller agency, you will play different roles and get more experience doing different things.
Working at a big agency is a fun experience. You will get to work with some of the biggest brands. However, if a big account goes away, so can your job. Amy says, mid-sized agencies tend to be more stable and plentiful.
If two designers are competing for the same position, the one with HTML and CSS experience typically gets the job.
4. Go digital or go home.
The most striking advice Amy told me is, if two designers are competing for the same position, the one with HTML and CSS experience typically gets the job.
Embrace digital because many brands are pouring more money into digital and less in traditional media.
5. It’s free.
Recruiters are paid by the clients. Their service is free to you. You won’t have to sit around waiting to hear back from an employer. If you contact a recruiter, most likely, they will get back with you. Best yet, Amy explains that a recruiter helps you get the best pay.
6. Skip full-time, start freelance.
Don’t dismiss a job because it’s freelance. Amy says that many employers eventually hire their freelancers on a full-time basis.
7. Beware of recruiters who make promises they can’t keep
Find someone who communicates with you regularly, gives you honest feedback and sets realistic expectations. Beware of recruiters who make promises they can’t keep.